So Why "Verve?"

verve [vurv] - noun
1. archaic: special ability or talent
2. a. the spirit and enthusiasm animating artistic composition or performance: VIVACITY b. ENERGY, VITALITY
Merriam-Webster’s Online Dictionary

It took months, literally, to come up with a name for my marketing communications firm....and I've come to find that people tend to either love it - or wonder what in the world it means.

The meaning "mental vigor" is first recorded 1803, according to the Online Etymology Dictionary.

Webster's Revised Unabridged Dictionary defines it as, "Excitement of imagination such as animates a poet, artist, or musician, in composing or performing; rapture; enthusiasm; spirit; energy." I love that. Captures my personality and love of the arts. "Marketing Group" explains the rest.

Visit our site VerveMarketingGroup.com to see more about the philosophy. Work section needs updating, but that seems to perpetually be the case with everyone's site.